Summary Brand is a small beauty brand founded by a curious and wildly creative product developer at Free People. Born from a love of plants and a clean-ingredient ideology, Summary Brand offers vegan, cruelty-free self care essentials for the plant-powered person.

From May 2021-2022, I owned creative for marketing strategies designed to build brand awareness, develop positioning, and increase recognition of Summary Brand.

During my ownership I was able to grow the brand’s Instagram account by nearly 10k followers.